The world’s first blockchain-enabled media trading platform is set to launch in the fourth quarter of 2017
To perhaps round out the question of adoption speed, the – unregulated – world of digital advertising has a new entrant this week in the form of NYIAX, or New York Interactive Advertising Exchange. The new intermediary will seek to improve the way that digital ad buyers and sellers do business. The NYIAX will use the blockchain based Nasdaq Financial Framework architecture. Find out more here.
